Would You Shop Blind?

This is just cool: two brothers who were diagnosed with a degenerative eye disease as young boys launched a clothing brand and donate profits toward blindness research. This video, currently being promoted on Facebook, explains:

Here it is, their Shop Blind holiday promotion. Are you comfortable doing it—buying a product sight-unseen?

BKW Partners

Try it.

I did. I’ll let you know what I bought after it arrives.

BKW Partners

Also: their website has a simulator that shows you how the brothers see. Just click the button on the lower left and their site will appear to you as it appears to them. Right now it’s hard to get to the simulator until (the site forces you to the Shop Blind section which has no Stargardt disease simulator) so here’s a gif.

BKW Partners

 

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk

BKW Partners’ strategic, creative, and digital-first approach can help you break through the clutter and gain momentum. Our focus is on the technology and life sciences industries.

And if you enjoyed this post, we can send you more. Free. Just sign up below.

Subscribe

* indicates required

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...

BKW Partners

Good Book.

I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to

Read Post »

Are you on the list?

We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.  

Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more. 

Think Learn Laugh Grow Get inspired with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.

Best comments win.

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.