This post is part of Rassak’s “YouTube Tuesdays Plus” featuring mini case studies of marketing videos (sometimes we look at other digital media too). New on Tuesdays. Don’t miss one, subscribe.
Three videos for you today. Enjoy. Or Cringe. Depending.
Sex (Toys) Sell Gun Safety
What’s there to add here other than repeating for the 18th millionth time that humor, surprise, and taking creative risk very often pays off as it has here yet again. I’d have tweeked the comedic timing at the end a bit.. but who am I to argue with a gazillion youtube views. Great job.
Tone Deaf #PovertyPorn and a Tone-Deafish Apology
Ugh. This is a video for a non-profit in South Africa called Feed a Child. Well, it’s their second video which starts out just like the first but with an apology of sorts from the org’s leader tacked onto the end. Here’s a poverty porn primer if you need one.
Oh sh*t. They have made the video private.
Watch this instead:
And check back here. Maybe they’ve changed the privacy settings again. BTW, even their ad-agency got in the we’re sorry act.
We apologise for any offense caused through the Feed a Child ad. Our official statement can be found here: http://t.co/v5heB7ewAT
— Ogilvy South Africa (@OgilvySA) July 8, 2014