This post is part of Rassak’s “YouTube Tuesdays Plus” featuring mini case studies of marketing videos (sometimes we look at other digital media too). New on Tuesdays. Don’t miss one, subscribe.
I’m on a US Airways ride to Charlotte, North Carolina where, coincidentally, USAir’s infamous Twitter faux-pas began a week or so ago. Read more about it here for a lesson in checking your clipboard before pasting a link into a tweet.
Welcome to a new format for YouTube Tuesday. Commentary is going to be shorter (like Twitter length shorter). Faster for you. Faster for me.
Let’s see how this goes. This week we got four smart videos. The first three are heartwarmers that put story first and product second. Putting story first and product second is a good formula for successful content marketing. Not familiar with that term? Here’s a decent definition (if I say so myself :- ). The fourth video is all product. Just a solid example of a well-done product video. Note how they’ve resisted the urge to overexplain and make it more complex than it needs to be.
Firsts.com from Vodafone
http://t.co/3QKbIAogOU is #contentmarketing that rocks. Great characters, laughter, even pathos. A bit long. https://t.co/0bXg2B7ITa #YTT
— Barak Kassar (@barakkassar) April 16, 2014
World’s Toughest Job from Cardstore/American Greetings
#YTT @cardstore takes its time to reveal fake job interview is ad. I won’t spoil excellent #contentmarketing Watch http://t.co/aq99l6NPUL — Barak Kassar (@barakkassar) April 16, 2014
Moving Content Marketing from Flickr
Moving #contentmarketing by @Flickr – #Photography Helps Mom’s #Postpartumdepression http://t.co/7NMJMOjvrB #YTT pic.twitter.com/JN7sPwhayN — Barak Kassar (@barakkassar) April 20, 2014
Business Notebook from Evernote and Moleskin
Lovely, simple product lends itself to lovely, simple product video. @evernote @moleskine #resistcomplexity #YTT http://t.co/d5Ph6ZUFgW
— Barak Kassar (@barakkassar) April 17, 2014