I was not feeling a piece of work grab me the other day while working with a designer on a project. The work looked sharp — but there wasn’t one main element that called out to me… one thing that just popped off “the page” and made me want to dive in. It was all a bit of a blur.

We’re about to wrap a banner ad project for a client. I’m really happy with the work and am looking forward to showing you soon. Meanwhile, here’s a peek into an aspect of the Rassak creative process– it’s one reason I believe the banner ads we produce tend to have far higher click-through rates than are typical.