Facebook launched “Facebook Stories” a while ago … I was immediately impressed and continue to be. Look at this one. It is something that is very emotional, quite easy to relate to, easy to feel good about, and it ties the product (Facebook) in in a direct (but not in-your-face) way.
it’s such a great example of the “continuous scrolling” style that quite a few product companies are using now. Like this one from Activate drinks or this for VW’s Beetle. Plus this one for Desk.com that I’m proud that Rassak wrote the copy (AKA the text) for.
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.
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