Here’s an awesome company video for online gaming outfit Kixeye in San Francisco. It’s designed to recruit top engineers and other talent to the company (that can be a real challenge these days) and it’s also cool enough to possibly appeal to customers too. They make fun of competitors, including Zynga. It’s biting but its not really mean spirited. I like that. I love the ending too. Humor is tough to pull off [and it’s so much in the “eye” of the beholder]… but when it works, it works. Especially when the beholder is the target audience!
Oh… it does feature a swearing kid, so headphones in the office!
This post is part of Rassak’s “YouTube Tuesdays Plus” series that features mini critiques of product and service videos (plus other smart digital brand experiences). New on Tuesdays. Don’t miss one, subscribe.