An emotional connection…and a serious jolt

This ad is one of those that sticks with you all day long. It’s sweet, it’s sentimental, and it’s ultimately horrifying.

Spoiler Alert – watch the ad before reading on*

The creators did a great job creating an emotional connection which strengthens the shock factor. Like the Priest-Imam ad from a couple of weeks ago, it offers no spoilers of what is to come. Throughout the ad, we focus on Evan’s budding love story, blissfully unaware that another, much more important, story is unfolding in the background.

The message of this ad is that often, gun violence is preventable if you recognize the warning signs, and it comes through loud and clear. The spot was created by Sandy Hook Promise, a non-profit founded by family members of children who died in the Sandy Hook shooting.

Like it? Share it!

Share on facebook
Share on twitter
Share on linkedin

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.

BKW

Short takes on astonishingly great (and not so great) marketing communications

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.