The risk-reward ratio applies not just in finance but also in the tricky business of attention-seeking (and in this case getting).
Chris Warren wrote a great piece in ANA’s magazine this week. It’s worth a read (free registration required). Here’s one of the BKW quotes: Sharing Economy Key to Success It’s impossible to overstate the importance of social media and technology in the success of guerrilla marketing these days. “It’s all about what is shared online, […]
The San Francisco Chamber of Commerce pulled together a nice write up on BKW… here is an excerpt. Full piece here. What services does BKW Partners offer? We offer an “all-of-the-above” suite of creative communications services. Because telling a story well—and ensuring the right people hear or see it—requires a range of interconnected services. Brand […]
There is one thing that so many of the great marketing communications pieces and campaigns we share on our blog have in common. They are “off topic” — or are they? Here’s how they seem to be off-topic. They don’t get out the sledgehammer and pound you over the head with their sales pitch, their product […]
There is one good thing about the commercialization of Christmas—and that’s the commercials. And some of the best holiday ads can be found online where advertisers don’t have to buy time in 15-second increments. They have time to play and tell longer stories.
This ad is one of those that sticks with you all day long. It’s sweet, it’s sentimental, and it’s ultimately horrifying.
Here’s what BKW’s Barak told Advertising Week’s Heather Taylor: “Focus on doing good while looking good. I think the new guy will be ‘crunchier’ and more focused on doing good. He’ll ride a corporate trend of doing well while doing good. He’ll have a bit of a nonprofity feel at times. He’ll still be attractive and […]
Sending mail to customers isn’t rocket science, but it does take some time and preparation. The number one rule is get in their head. Try to imagine what they don’t know – things that are clear to you, might not be so clear to your readers. Never assume.