Native and Etsy – Another Scrappy Start-Up Story

A blog post or two ago we looked at growth strategies and how some really large consumer apps got their start. Here’s another scrappy startup story I love. Read the thread on Twitter.

BTW Emer wrote about Native some time ago here.

I started Native Deodorant by actually buying deodorant sold on Etsy and then white-labeling it.

I don’t talk about this story often, but I think it is a good example of how scrappy entrepreneurs can be, and so wanted to share it.

Here’s the story:
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— Moiz Ali (@moizali) July 11, 2022