BKW Partner Tells The Guardian “How To Embarrass Your Children on Snapchat”

Dan Tynan wrote this piece for The Guardian. BKW’s Barak was a part of it. Here’s his bit:

“Barak Kassar, 50, who runs a digital branding company, is another fan of Snapchat’s face-transmogrifying technology. As an example, he combined his visage with mine.

‘I have teens,’ he says. ‘I use Snapchat to talk with them sometimes. Sometimes they are amused. Sometimes they think I’m the lamest thing ever. The face-swapping is probably the coolest thing in tech since Wi-Fi on planes.'”