BKW helped the Forrester team settle on their core brand expression, developed language to be incorporated into the parent Forrester brand and drove app downloads beyond targets.
Forrester Research, already a leader with its popular Customer Experience Index, is aggressively moving to add management products for global enterprises. BKW led branding and marketing with a tiger team made up of the company’s CEO, CTO and VP Marketing.
The product ultimately became FeedbackNow and was launched in 2019.
BKW helped Forrester reach and exceed the target goal of 10k app downloads during the campaign.
We built a website that needed to be engaging, agile, speedy and give great SEO value. The content focused on the customer, and highlighted the improvements big brands made after hearing constructive consumer feedback.
Online ads encouraged people to engage on the platform with popular local companies.
Social content engaged users by piggybacking on popular stories and events, like the Superbowl, and through social proof, as local residents shared their experiences of using the app.
Partnerships with popular local companies boosted the campaign and reinforced local messaging.
Street teams engaged users in real time, driving downloads at local events and drawing in users in with fun merchandise.
BKW helped Forrester settle on their core messaging for TAP, creating a hyper-local campaign that encouraged users to engage in their communities.
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