Forrester TAP

MVP Launch

BKW helped the Forrester team settle on their core brand expression, developed language to be incorporated into the parent Forrester brand and drove app downloads beyond targets.

Forrester Research, already a leader with its popular Customer Experience Index, is aggressively moving to add management products for global enterprises. BKW led branding and marketing with a tiger team made up of the company’s CEO, CTO and VP Marketing.

The product ultimately became FeedbackNow and was launched in 2019.

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App Downloads in 120 days

BKW helped Forrester reach and exceed the target goal of 10k app downloads during the campaign. 

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Online Ads

Online ads encouraged people to engage on the platform with popular local companies.

Social Content

Social content engaged users by piggybacking on popular stories and events, like the Superbowl, and through social proof, as local residents shared their experiences of using the app.

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Partnerships

Partnerships with popular local companies boosted the campaign and reinforced local messaging.

Street Teams

Street teams engaged users in real time, driving downloads at local events and drawing in users in with fun merchandise. 

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Branding and Messaging

BKW helped Forrester settle on their core messaging for TAP, creating a hyper-local campaign that encouraged users to engage in their communities.

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Short takes on astonishingly great (and not so great) marketing communications

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