BKW helped the Forrester team settle on their core brand expression, developed language to be incorporated into the parent Forrester brand and drove app downloads beyond targets.
Forrester Research, already a leader with its popular Customer Experience Index, is aggressively moving to add management products for global enterprises. BKW led branding and marketing with a tiger team made up of the company’s CEO, CTO and VP Marketing.
The product ultimately became FeedbackNow and was launched in 2019.