Yesterday I was introduced to a venture firm (thank you Stephen Shaya). Before following up this morning, I checked them out— via their website, of course.
I love how they handled the team page. This idea of images changing in interesting ways as you hover over them is not new. Warby Parker did this eons ago with their eyeglass models—as one example.
I love the twist here. This firm (Frist Cressey Ventures in Nashville) has team members start out all business and then get casual. Some even sport the firm’s schwag.