This post is part of Rassak’s “YouTube Tuesdays Plus” featuring mini critiques of product and service videos (plus other digital brand experiences). New on Tuesdays. Don’t miss one, subscribe.
Union Bank is promoting the fact that customers can have flexibility when they bank with them. They’re pitching the idea that “The people who let you design your own bank are letting you design your own commercial.” I like the direct link between the idea and the bank’s product. It’s very clear. Plus it’s a fun commercial … and really fun that you can easily mix and match video objects and make your own. You can even add yourself into it.
Check out the gallery of commercials made by regular people.
And you really can make your own. Go for it. Do it by the end of the year and they might put it on TV.