OK. This video is no great shakes — it’s very matter of fact and doesn’t offer up a lot of excitement. But the digital experience it promotes is very clever: super thin “grocery stores” on train platforms.

Union Bank is promoting the fact that customers can have flexibility when they bank with them. They’re pitching the idea that “The people who let you design your own bank are letting you design your own commercial.” I like the direct link between the idea and the bank’s product. It’s very clear. Plus it’s a fun commercial … and really fun that you can easily mix and match video objects and make your own.

Death and stupidity have always been classic web spreaders. What’s rare is when, as in this case, depicting death and stupidity serve a purpose—preventing death and stupidity.