Union Bank is promoting the fact that customers can have flexibility when they bank with them. They’re pitching the idea that “The people who let you design your own bank are letting you design your own commercial.” I like the direct link between the idea and the bank’s product. It’s very clear. Plus it’s a fun commercial … and really fun that you can easily mix and match video objects and make your own.
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.
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