This is pure fantasticness. It turns advertising absolutely on it’s head. And that’s why it gets talked about/viewed 2,000,000 times. I guess all you need to know is that Optus is an Australian telco. You already know what Netflix is and who Gervais is.
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Smartly combining words and concepts can make your life as a communicator much easier.
I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
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