This is pure fantasticness. It turns advertising absolutely on it’s head. And that’s why it gets talked about/viewed 2,000,000 times. I guess all you need to know is that Optus is an Australian telco. You already know what Netflix is and who Gervais is.
The Right Place and Right Time for Storytelling
When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.