As more and more financial pressure is put on people, it will be important for companies to change the way they communicate and plan products —- to address the more basic human needs in Maslow’s famous hierarchy.
Some customeers will feel they are slipping and feel they need to be better taken care of. Others really will need help.
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When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
Look how Ramp is growing their business by getting their brand in front of their customers’ customers—in three perfect steps.
This Girl Scout knows the most fundamental marketing move: reach people where they are.
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