Gorgeous Google Video

Product videos don’t get much better than this one—for Google’s Project Starline. And this isn’t quite even a product yet. As Google says, it’s a “new technology we’ve been developing.”

The emotion in the voices and faces of the women upfront is raw and real. A lot of companies are afraid to embrace this level of emotion — especially in a product/tech video. They shouldn’t be. It opens the viewer up.

The actual conversations between people using the tech are amazing. Very real. Seemingly totally unscripted. That’s another thing companies are often afraid of—not having a script. Save for very specific situations, we don’t use scripts at BKW. Because the end result is often stilted, forced. It’s much better to go in with a good plan and some prompts, let the subjects forget there are cameras around—and watch the magic unfold. Then choose the best bits in the editing process.

The simple description by the Google team of the new technologies at play is good. As are the abstract graphical approach used to illustrate this. I am certain the tech is much, much more complicated than this. It took discipline to choose just the right bits to focus on.

It’s great they featured sign language. It is inclusive. It also highlights the power of the technology.

The “that was mind blowing” line at 1:33 is incredible. Her timing is amazing. They way she kinda stretches out the line.

Read more about Project Starline.

And h/t to my old boss Allan Thygesen who shared this on his social media.

Like it? Share it!

Share on facebook
Share on twitter
Share on linkedin

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...

Nice, simple branding video

Abodu has done a really nice job with the basics of graphic design, motion graphics and branding (I love how clean their animated logo is) — but that’s NOT the branding aspect I’m focused on. It’s how excited the neighbors and family are. That’s the brand promise here. They are not pounding us with benefits and features. They’re just sharing happiness.

Read Post »

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.

BKW

Short takes on astonishingly great (and not so great) marketing communications

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.