iMedia Connection writer Michael Estrin yesterday posted a piece that sums up the main idea behind viral advertising — that it works and gets free or “earned” branding for companies. It was nice to be one of the five examples he lists!

I Could Not Skip This Ryan Reynolds MNTN Ad
This post is part of BKW’s Made Me Smile, Made Me Grrrrr series. MNTN is a new way to advertise
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