Media Planning and Buying In Focus … iMedia Connection Says: “Rassak Scores Free Branding For Client”

Media Planning and Buying In Focus … iMedia Connection Says: “Rassak Scores Free Branding For Client”

iMedia Connection writer Michael Estrin yesterday posted a piece that sums up the main idea behind viral advertising — that it works and gets free or “earned” branding for companies. It was nice to be one of the five examples he lists!

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