Internet-Connected Thermometer Tells Advertisers When They’re Getting Warmer In Search for Sick People

by Barak Kassar

 

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Yesterday’s New York Times ran an interesting piece called “This Thermometer Tells Your Temperature, Then Tells Firms Where to Advertise.” This excerpt says it all.

The data showed Clorox which ZIP codes around the country had increases in fevers. The company then directed more ads to those areas, assuming that households there may be in the market for products like its disinfecting wipes.

It’s a good piece by Sapna Maheshwari. It focuses on the Kinsa web-connected thermometer which the firm says is in more than 500k US households. Here’s the story.

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Prior to co-founding BKW (formerly Rassak), Barak served as CEO of INBOXTV, VP Marketing for CHOW.com (acquired by CNET/CBS); and an early marketing manager at Wink Communications (acquired by Liberty Media).

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