Poke a Stick at a Grizzly Bear … Dumb Ways to Die

Barak Kassar
Barak Kassar

This post is part of Rassak’s “YouTube Tuesdays Plus” featuring mini critiques of product and service videos (plus other digital brand experiences). New on Tuesdays. Don’t miss one, subscribe.

Thanks to YouTube Tuesdayer Denise Klarquist for sending this in. It’s a nice campaign for a public rail system in Australia — Sydney I think. I love the illustrations and animation  — done by the very talented Julian Frost. After Denise sent it in, another reader, Ed de Wolf, sent it too. I also read about it on the BBC. Death and stupidity have always been classic web spreaders. What’s rare is when, as in this case, depicting death and stupidity serve a purpose—preventing death and stupidity.

What do I like about this:

1) the website (be sure to click the astronaut in the upper left)

2) the video (but it takes too long to get to the reveal or punchline .. that this is about train safety)

3) the fact that they made a song and let you download it from iTunes

4) how nice and tightly all the pieces hold together … that’s my favorite

BKW Partners

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk. 

BKW Partners’ strategic, creative, and digital-first approach can help you break through the clutter and gain momentum. Our focus is on the technology and life sciences industries.

And if you enjoyed this post, we can send you more. Free. Just sign up below.

Subscribe

* indicates required

Read On...

BKW Partners

Good Book.

I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to

Read Post »

©2023 BKW Partners  |  Privacy 

San Francisco based. Working globally.    |   hi@bkw.io

Instagram

Are you on the list?

We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.  

Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more. 

Think Learn Laugh Grow Get inspired with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.

Best comments win.

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.