Price Waterhouse Coopers, the US$28 Billion accountancy powerhouse, just published their 12th annual CEO survey. It’s free and available for download. What’s interesting is that PWC doesn’t just publish the report.. they let you answer the same questions as the CEOs in the panel, and then let you compare yourself to the panel—here. It’s always good to see companies getting smarter about connecting their audience with their material/product/marketing.
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When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself there.
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This Girl Scout knows the most fundamental marketing move: reach people where they are.
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