RIP Frank Batten: An Early New Media Adopter

Barak Kassar
Barak Kassar

Frank Batten, creator of The Weather Channel, died at age 82 yesterday.

What an incredibly vibrant and experiment-to-win company he created!

It’s perhaps a bit hard to imagine cable TV as new media now–but every media was new once! The idea of putting the weather (that thing that everybody talks about ) on TV and making it work was a bold move.

When  I worked at Wink Communications in the mid-1990s, The Weather Channel was one of the very first to experiment with our then-new interactive television technology. They were really early on the web too.  I’m not close to the company anymore, but I can bet they are already looking long past what is currently considered the newest media phase/trends — social, mobile, etc.

Batten’s book, The Weather Channel, The Improbable Rise of a Media Phenomenon is a really good read about enterpreneurship, being human and media innovation. Check it out if you can.

Reblog this post [with Zemanta]

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk. 

BKW Partners’ strategic, creative, and digital-first approach can help you break through the clutter and gain momentum. Our focus is on the technology and life sciences industries.

And if you enjoyed this post, we can send you more. Free. Just sign up below.

Subscribe

* indicates required

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...

©2023 BKW Partners  |  Privacy 

San Francisco based. Working globally.    |   hi@bkw.io

Instagram

Are you on the list?

We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.  

Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more. 

Think Learn Laugh Grow Get inspired with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.

Best comments win.

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.