#video promoting @shortyawards is really great until 01:30 when #tech titans start talking https://t.co/svcZkUtEbR #youtubetuesday — YouTubeTuesday (@YouTubeTue) March 2,
Unconvincing #advertising. In fact, WTF? http://t.co/jRfbfCUiVA #magazine #print #digital — YouTubeTuesday (@YouTubeTue) February 27, 2015
hahaha these are so short i need to share a playlist of them with you https://t.co/tAISE9Ad3h h/t @Scobleizer — YouTubeTuesday
A touch of #sexybeast in @VirginAtlantic video https://t.co/Oebva22NK6 #letitfly — YouTubeTuesday (@YouTubeTue) January 16, 2015
If Kristin and I ever put our house on the market, I’ll be calling these guys instead of the home-stagers. This fantastic video from Dutch bank ABN-AMRO is part of a larger, clever campaign in which home-sellers can register to win to have their house advertised by the bank in big ways.
I’m sure when YouTube Tuesday reader David Risher sent me this week’s video he wasn’t thinking about it for the blog. He was thinking about the night he was awakened in our guest room by the high-pitched screams of a dying smoke alarm. This is one of those videos that is so devoid of artifice—so unvideo-ey—it’s ALL about the product it’s promoting.
This week I look at two YouTube videos that suffer from TV advertising thinking. They both have the potential to be very moving, very real. But they are too perfect. One is from Dewar’s, the whisky brand. The other is from Microsoft for it’s new Band wearable technology.
Ninety percent of the time I write about videos for products or services. No random cat videos here! Occasionally I will include videos designed to sell an idea. And today I want to share two with you.
The book trailer as a marketing medium is likely here to stay despite that fact that not everybody is a fan. I really liked this one for Taking Flight: From War Orphan to Star Ballerina published by Random House Kids. It’s a simple video—just the two authors talking. It’s very moving.