The Thinnest Grocery Stores Ever

by Barak Kassar

This post is part of Rassak’s “YouTube Tuesdays Plus” featuring mini critiques of product and service videos (plus other digital brand experiences). New on Tuesdays. Don’t miss one, subscribe.

OK. This video is no great shakes — it’s very matter of fact and doesn’t offer up a lot of excitement. But the digital experience promotes is very clever: super thin “grocery stores” on train platforms. The video was made by the billboard company that created and installed the “stores”.

If you want to read more about this, this article does the concept better justice than the video. It goes into some details of where this has been tried before it came to the US.

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Prior to co-founding BKW (formerly Rassak), Barak served as CEO of INBOXTV, VP Marketing for CHOW.com (acquired by CNET/CBS); and an early marketing manager at Wink Communications (acquired by Liberty Media).