Would It Kill You To Try Something New?

Check out this awesome packaging from The Matzo Project. Kristin picked up a box for me and I love it. It’s a fairly niche market of course. And that probably lets them get away with having a certain attitude in their brand.  But their packaging proves that quirky gets attention—and the right kind of attention. Like this, for example on NPR: Matzo Makeover: Can The Bread Of Affliction Become A Snack Addiction? Or this (NY Times). Or this (Gothamist).

“would it kill you to try something new?” @matzoproject #matzo #crackers #matzoproject

A post shared by Barak Kassar (@barakkassar) on

A few more thoughts here.

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