Check out this awesome packaging from The Matzo Project. Kristin picked up a box for me and I love it. It’s a fairly niche market of course. And that probably lets them get away with having a certain attitude in their brand. But their packaging proves that quirky gets attention—and the right kind of attention. Like this, for example on NPR: Matzo Makeover: Can The Bread Of Affliction Become A Snack Addiction? Or this (NY Times). Or this (Gothamist).
A few more thoughts here.