Day: September 17, 2013

I just love this video. I also happen to love this app and use it for email on my phone—about 100 times a day (ugh!).

The video does a great job seamlessly combining a short story (of a woman taking hike in nature) and sharing product features and benefits. And they do it in a very simple, minimalist way which is itself a nod to their simple, minimalist product.

Peter Kafka of All Things D, The Wall Street Journal’s techy  blog, writes about this interesting video from McDonald’s Canada. The popular video goes behind the scenes at a burger photoshoot to answer a customer question: how come burgers in ads and burgers in real life are, well, a bit different.

I came across this video the way I like to source videos for these posts—by just seeing it in my normal day. I saw this one linked to on Jezebel’s Facebook feed. It’s funny. And clearly a lot of people think so—by the view counts. Yet it’s not all fun and games. Like a lot of great communications pieces, there’s a lot of smarts going on behind the humor.