Are Apps the New Lattes

Trading one small thing you hold in your hand and dpn BKW Partners't really, really need .... for another

Trading places?

Nokia’s answer to the iPhone’s appstore has launched. Many (here, here and here) slagged the launch itself as bungled (wrong link sent to the press, overwhelmed servers, etc.).

Regardless… apps are here to stay and are growing beyond the relatively small (but very watched) world of Apple. They’re here as moneymakers, as ways to connect with customers, etc. etc.

This isn’t a literal graph… but it does capture some truth. It seems that, even in these difficult economic times, some people still don’t seem to mind dropping a few dollers/euros/pounds on a little trifle they can hold in their hand that they don’t really really need. It’s just that what that little trifle is, is changing.

Like it? Share it!

Curious how BKW can help you tell your story effectively? Let’s talk

BKW Partners’ strategic, creative, and digital-first approach can help you break through the clutter and gain momentum. Our focus is on the technology and life sciences industries.

And if you enjoyed this post, we can send you more. Free. Just sign up below.

Subscribe

* indicates required

Leave a response

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Responses

No responses

Read On...

BKW Partners

Good Book.

I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to

Read Post »

Are you on the list?

We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.  

Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more. 

Think Learn Laugh Grow Get inspired with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.

Best comments win.

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.