Don’t Be Boring

Pretty much everything about this is awesome. Everybody here is telling it like it is. And making the case for standing for (and clearly communicating) what they believe in. The risk-reward ratio applies not just in finance but also in the tricky business of attention-seeking (and in this case getting). Go go go Elon Musk, Liz Claman and the ultra-fantastic Gali Russell of HyperChangeTV (as seen on YouTube).

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Read On...

A Very Human On-Hold Message

I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.

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Short takes on astonishingly great (and not so great) marketing communications

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