Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.
Each year, UK department store Fenwick puts on a very popular Christmas window display in Newcastle. But somehow a shop across the street is getting all the buzz.
This Twitter thread from Princeton history prof and author Kevin Kruse is a must-read history lesson for communications pros.
There are pop-up shops. And pop-up restaurants. And now, a pop-up email newsletter.
There are irritating preroll ads, and pre-roll ads we tolerate. This is an example of the extremely rare, third kind of pre-roll ad.
This thermometer includes smart technology that alerts advertisers to locations with a high concentration of sick people.
This funny-sad-maddening-attention-getting satirical infomercial crossed the NY Times opinion section yesterday.
What If Advertising Mascots Were Living Beings? Being in the marketing communications/ad business, I probably shouldn’t share this. But it’s
The California Sun is really great
and so is their just-emailed sales pitch.
This data captures one aspect of the hearing — and does it so well. It’s a really, really powerful way to make a point.
BKW Partners worked on a cross-governmental and cross-organizational team to design and implement a dynamic interactive booth at the AIDS 2018 Conference in Amsterdam.
The risk-reward ratio applies not just in finance but also in the tricky business of attention-seeking (and in this case getting).
Check out how nicely this LA Times interactive data visualization makes its point.
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