Storytelling Tips
Get It Together
Smartly combining words and concepts can make your life as a communicator much easier.
May 26, 2023
Think with Learn with Laugh with Cringe with BKW
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.
Growth Tips
Good Book.
I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
May 25, 2023
Storytelling Tips
May 5, 2023
Storytelling Tips
Your Product is Only Part of Your Story
Your product/technology/science is only part of your story. You need more. Like a sense of momentum, velocity, “social proof,” and a few nice relatable details.
April 14, 2023
Others' Work We Love
Barilla, Federer, Zizou: Rare Example of Memorable Celebrity Marketing
This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
December 12, 2022
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