Think with Learn with Laugh with Cringe with BKW

Short takes on astonishingly great (and not so great) marketing communications

A Very Human On-Hold Message

I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.

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The Not-So-Naked Chef

When you get to the website, it’s like only 20% of what you can see is what you actually came for—Oliver’s yummy recipes.

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To Troll or Not To Troll

If you’re not trolling just for trolling’s sake. But you’re smart about it and have steps B, C, and D already worked out— I say go for it. To be clear, I’m talking about the funny/pranky kind of trolling. Not true true trolling.

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Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.

Think with Learn with Laugh with Cringe with BKW

Short takes on astonishingly great (and not so great) marketing communications

Never miss a post

Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Facebook, BMW, Fedex, and many more.