Short takes on astonishingly great (and not so great) marketing communications
Strock-trading (and more) app Robinhood has a cool approach to the required legal info at the end of their podcast. It’s refreshing and builds affinity to their brand.
Normally you don’t want your ad to be a snoozer. But in this case ….
Here are the five things that make this product video great: It’s 1) funny, 2) fast, 3) aspirational, 4) it anticipates and neutralizes criticism, and 5) it shows just the right amount of product.
Check out this warm, inviting, friendly new ad campaign for Snapchat. I love it as a consumer (because I just do) and I love it as a marketer because it hits its message on every level.
Their “About Us” page actually tells a story. And a good one at that. It’s an “About Us” page worth sharing.
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