
Barilla, Federer, Zizou: Rare Example of Memorable Celebrity Marketing
This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.
This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.
I really like the online publication Rest of the World which looks at tech from a non-US perspective. And this is a classic recent article: Werewolf erotica is the latest global gig work trend. It’s also a $3.7B business in China.
Backed by Lux Capital, Leaps by Bayer and others, Gandeeva is harnessing the power of artificial intelligence and cryogenic electron microscopy to create life-changing therapies.
Continuing with the recent theme of smart things startups did to scale initially, I saw this today from Reddit co-founder Alexis Ohanian. I find it useful and inspiring. Do you?
Meet BKW Health – our sister agency focused on pharma, biotech, digital health and medical devices.
A blog post or two ago we looked at growth strategies and how some really large consumer apps got their start. Here’s another scrappy startup story I love.
BKW Partners and BKW Health are independent agencies with team members across the US. We feel it is important to join Agencies for Reproductive Rights.
This is a bit of an oldie but goodie from Lenny Rachitsky. Rachitsky writes about how great apps (mobile and
I love how this firm (Frist Cressey Ventures in Nashville) has team members start out all business and then get casual. Some even sport the firm’s schwag.
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We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.
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Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.
Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.