Get It Together
Team BKW
May 26, 2023
Smartly combining words and concepts can make your life as a communicator much easier.
Think with Learn with Laugh with Cringe with BKW
Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.
Good Book.
Barak Kassar
May 25, 2023
I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
How to Start Your Story
Team BKW
May 5, 2023
If your problem is knowing how to start, here’s a solution 🙂
Your Product is Only Part of Your Story
Team BKW
April 14, 2023
Your product/technology/science is only part of your story. You need more. Like a sense of momentum, velocity, “social proof,” and a few nice relatable details.
Barilla, Federer, Zizou: Rare Example of Memorable Celebrity Marketing
Barak Kassar
December 12, 2022
This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
BKW on Daily Ad Brief’s Digital Champions Show
Shawna Lum
December 5, 2022
It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
Learning More than Language from Duolingo
Barak Kassar
August 11, 2022
Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Creativity AND Compliance
Barak Kassar
August 11, 2022
Sometimes there can be a culture clash between creative teams and compliance teams. It’s very much worth trying to avoid that — and to find ways to understand one another. The costs of non-compliance can be high. Yet, as you’ll see from these Coors and Budweiser examples, the costs of non-creativity can be high too.
Werewolf Erotica and the Ubers of Novel Writing
Barak Kassar
July 31, 2022
I really like the online publication Rest of the World which looks at tech from a non-US perspective. And this is a classic recent article: Werewolf erotica is the latest global gig work trend. It’s also a $3.7B business in China.
BKW Creates Website for Vancouver-Based Gandeeva Therapeutics
Team BKW
July 30, 2022
Backed by Lux Capital, Leaps by Bayer and others, Gandeeva is harnessing the power of artificial intelligence and cryogenic electron microscopy to create life-changing therapies.
Reddit: One More “Do Things That Don’t Scale” Story
Barak Kassar
July 27, 2022
Continuing with the recent theme of smart things startups did to scale initially, I saw this today from Reddit co-founder Alexis Ohanian. I find it useful and inspiring. Do you?
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