Think with Learn with Laugh with Cringe with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients. Plus you will get a glimpse into our own work, meet customers, meet our team, meet one another, and more.

Apple Gets Funny Again

Apple’s brand new iPhone privacy ad—just like the old I’m a Mac, I’m a PC ads—is funny and is really good about making its points.

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Gorgeous Google Video

Product videos don’t get much better than this one—for Google’s Project Starline. The emotion is raw and real. The team was disciplined in keeping the descriptions of technology at a high level. Plus there’s the “that was mind blowing” line at 1:33.

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Nice, simple branding video

Abodu has done a really nice job with the basics of graphic design, motion graphics and branding (I love how clean their animated logo is) — but that’s NOT the branding aspect I’m focused on. It’s how excited the neighbors and family are. That’s the brand promise here. They are not pounding us with benefits and features. They’re just sharing happiness.

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Think Learn Laugh Grow Get inspired with BKW

Short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.

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Get the freshest posts delivered to your inbox every week. You’ll be in good company, our blog is read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.