This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Sometimes there can be a culture clash between creative teams and compliance teams. It’s very much worth trying to avoid that — and to find ways to understand one another. The costs of non-compliance can be high. Yet, as you’ll see from these Coors and Budweiser examples, the costs of non-creativity can be high too.
I really like the online publication Rest of the World which looks at tech from a non-US perspective. And this is a classic recent article: Werewolf erotica is the latest global gig work trend. It’s also a $3.7B business in China.
Continuing with the recent theme of smart things startups did to scale initially, I saw this today from Reddit co-founder Alexis Ohanian. I find it useful and inspiring. Do you?
Meet BKW Health – our sister agency focused on pharma, biotech, digital health and medical devices.
A blog post or two ago we looked at growth strategies and how some really large consumer apps got their start. Here’s another scrappy startup story I love.
BKW Partners and BKW Health are independent agencies with team members across the US. We feel it is important to join Agencies for Reproductive Rights.