A Clever Contest
Barak Kassar
March 8, 2021
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Check out this contest from one of my favorite upstart brands, Enda Sportswear.
Category: Blog
The Moment of Brand Awareness
Barak Kassar
February 23, 2021
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Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.
Valentine’s Day Database Breakdown
Barak Kassar
February 15, 2021
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No I didn’t. And your database knows it.
Horrible Vogue Super Bowl Instagram Post
Barak Kassar
February 8, 2021
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I was reading about Cadillac’s Super Bowl ad in Vogue Magazine and made the mistake of clicking Vogue’s Instagram icon.
A Very Human On-Hold Message
Barak Kassar
May 5, 2020
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I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.
The Not-So-Naked Chef
Barak Kassar
February 25, 2020
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When you get to the website, it’s like only 20% of what you can see is what you actually came for—Oliver’s yummy recipes.
Subject – Body Disagreement
Barak Kassar
February 25, 2020
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It was a good subject line. It made me look. And then …
Insurance Site’s Clever, Easter-Eggy Twist on Famous Willy Wonka Golden Ticket.
Barak Kassar
February 8, 2020
No Comments
Check out this brilliant af marketing/PR move from travel insurance comparison website Squaremouth. It’s a bit old, but it’s somehow getting a new attention bump. It’s a clever, easter-eggy twist on the famous Willy Wonka golden ticket.
Really?!?
Barak Kassar
February 3, 2020
1 Comment
Hmmmmmm what is your take on this ad for Airbnb Experiences?