The Right Place and Right Time for Storytelling

Most stories about storytelling focus on message, style, and content.

Equally important is how to ensure the story is heard.

This is where PR firms who have existing relationships with journalists help a ton (that’s NOT us at BKW Partners / BKW Health but we can recommend amazing partners) and where audience strategy and paid media also help a ton (that IS us at BKW).

I loved this story in the Washington Post today (h/t Mike McPhate and The California Sun) about Rep. Doug LaMalfa (R-Calif.) who understands the power of being in the right place at the right time. When I write “being” like that it sounds passive, almost lucky. But this guy is all about actively putting himself where he needs to be to be heard — like my other right-place-right-time hero, this Girl Scout.

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