
BKW Partners / BKW Health Join Agencies for Reproductive Rights
BKW Partners and BKW Health are independent agencies with team members across the US. We feel it is important to join Agencies for Reproductive Rights.
BKW Partners and BKW Health are independent agencies with team members across the US. We feel it is important to join Agencies for Reproductive Rights.
This is a bit of an oldie but goodie from Lenny Rachitsky. Rachitsky writes about how great apps (mobile and
Yes I am writing to you from a Starbucks loo. Sorry. But check this out. Dyson is using real estate
Apple’s brand new iPhone privacy ad—just like the old I’m a Mac, I’m a PC ads—is funny and is really good about making its points.
Product videos don’t get much better than this one—for Google’s Project Starline. The emotion is raw and real. The team was disciplined in keeping the descriptions of technology at a high level. Plus there’s the “that was mind blowing” line at 1:33.
Abodu has done a really nice job with the basics of graphic design, motion graphics and branding (I love how clean their animated logo is) — but that’s NOT the branding aspect I’m focused on. It’s how excited the neighbors and family are. That’s the brand promise here. They are not pounding us with benefits and features. They’re just sharing happiness.
Check out this contest from one of my favorite upstart brands, Enda Sportswear.
Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.
No I didn’t. And your database knows it.
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