Category: Mail

Apple Gets Funny Again

Apple’s brand new iPhone privacy ad—just like the old I’m a Mac, I’m a PC ads—is funny and is really good about making its points.

Read More »

Gorgeous Google Video

Product videos don’t get much better than this one—for Google’s Project Starline. The emotion is raw and real. The team was disciplined in keeping the descriptions of technology at a high level. Plus there’s the “that was mind blowing” line at 1:33.

Read More »

Nice, simple branding video

Abodu has done a really nice job with the basics of graphic design, motion graphics and branding (I love how clean their animated logo is) — but that’s NOT the branding aspect I’m focused on. It’s how excited the neighbors and family are. That’s the brand promise here. They are not pounding us with benefits and features. They’re just sharing happiness.

Read More »

The Moment of Brand Awareness

Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.

Read More »

A Very Human On-Hold Message

I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.

Read More »