This Girl Scout Gets It
This Girl Scout knows the most fundamental marketing move: reach people where they are.
This Girl Scout knows the most fundamental marketing move: reach people where they are.
We even have this line in our contract: “We work on a co-creation of value model …. Together we’ll make something special.”
Here’s a version of a thank you note we sent to the BKW team at year end. We want to share it with you too.
Smartly combining words and concepts can make your life as a communicator much easier.
This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Sometimes there can be a culture clash between creative teams and compliance teams. It’s very much worth trying to avoid that — and to find ways to understand one another. The costs of non-compliance can be high. Yet, as you’ll see from these Coors and Budweiser examples, the costs of non-creativity can be high too.
I really like the online publication Rest of the World which looks at tech from a non-US perspective. And this is a classic recent article: Werewolf erotica is the latest global gig work trend. It’s also a $3.7B business in China.