Totally Relatable and Fun Tourism Ad from Iceland
Barak Kassar
May 15, 2024
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OMG. This is fantastic.
Category: Mail
This Girl Scout Gets It
Barak Kassar
January 27, 2024
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This Girl Scout knows the most fundamental marketing move: reach people where they are.
Co-Creating With Clients
Barak Kassar
January 27, 2024
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We even have this line in our contract: “We work on a co-creation of value model …. Together we’ll make something special.”
BKW’s 2023
Team BKW
January 26, 2024
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Here’s a version of a thank you note we sent to the BKW team at year end. We want to share it with you too.
Get It Together
Team BKW
May 26, 2023
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Smartly combining words and concepts can make your life as a communicator much easier.
Barilla, Federer, Zizou: Rare Example of Memorable Celebrity Marketing
Barak Kassar
December 12, 2022
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This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
Learning More than Language from Duolingo
Barak Kassar
August 11, 2022
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Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Creativity AND Compliance
Barak Kassar
August 11, 2022
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Sometimes there can be a culture clash between creative teams and compliance teams. It’s very much worth trying to avoid that — and to find ways to understand one another. The costs of non-compliance can be high. Yet, as you’ll see from these Coors and Budweiser examples, the costs of non-creativity can be high too.