Abodu has done a really nice job with the basics of graphic design, motion graphics and branding (I love how clean their animated logo is) — but that’s NOT the branding aspect I’m focused on. It’s how excited the neighbors and family are. That’s the brand promise here. They are not pounding us with benefits and features. They’re just sharing happiness.
Check out this contest from one of my favorite upstart brands, Enda Sportswear.
Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.
No I didn’t. And your database knows it.
I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.
When you get to the website, it’s like only 20% of what you can see is what you actually came for—Oliver’s yummy recipes.
It was a good subject line. It made me look. And then …
Check out this brilliant af marketing/PR move from travel insurance comparison website Squaremouth. It’s a bit old, but it’s somehow getting a new attention bump. It’s a clever, easter-eggy twist on the famous Willy Wonka golden ticket.
Hmmmmmm what is your take on this ad for Airbnb Experiences?