Tag: BKW Partners YouTube Tuesday Plus

What happened next was the a perfect example of when web design and web development break apart —it feels like one team handed the work off to another and stopped talking at that point. What started out as a beautiful, simple, integrated experience turned into the following. Yep, after experiencing it for myself I retraced my steps and captured my screen so you could experience it too.

It’s late on Monday night and until a minute ago (actually two minutes and 10 seconds ago) I had nothing for you. But then I went on Twitter and searched for “awesome product video” … and (after enduring a few very non-awesome videos that were still described as awesome) this bit of fantasticness from General Electric appeared. Enjoy.

Delta Innovation Class from Delta Airlines and LinkedIn , is a very very cool idea. What a smart way for both companies to borrow some “innovation brand” mojo from some innovative events such as TED, TechCrunch Disrupt and The James Beard Awards—and from the innovators who attend them. The website for it is very well done. The accompanying videos are a bit spotty. The introductory video is sort of nothing special. One thing the video and website have going for them (in combination) is that they’re very self explanatory. That’s good because a surprising number of pieces of corporate communications fail to, um, communicate the basics of who, what, where, when and why.

Here’s a challenge. Close your tab with Google in it so you can’t do any cheating/searching. Now try to describe one ad — any ad— you have seen from Lowe’s or Home Depot. Can you? I can’t.

OK. Now watch this. Odds are you’ll remember it —and if you lived in one of the markets served by this company the odds of you talking about and shopping at this company are increased. It’s from German do-it-yourself home improvement company Hornbach. They have 90 plus stores in Germany and a smattering in Austria, The Netherlands, Luxembourg, Switzerland, the Czech Republic, Sweden, Slovakia and Romania. This version of the ad (there are bunch on YouTube) is from the Czech Republic. It’s a slightly shorter edit. Some are as long as a minute and a half. These people know how to tell a story and lodge their brand into your heart—well mine at least.

So much for you today. A dancing president, a fantasy football mockumentary, two heartstring-pulling corporate videos from Thailand, a sweet (as in nice, not tech-bro “sweeeeeeet dude”) video from Facbook, an example of journalism worth modeling for corporate content — and much more.

Three videos for you today. Enjoy. Or Cringe. Depending. We’ve got a tone-deaf piece from a South African non-profit, an example of how to handle a call-to-action nicely and, well, something to make you laugh and think about gun safety.

Today is July 3, AKA Independence Eve, a witty “holiday” made up by the people at Newcastle Brown Ale. What a cool concept, and their videos are even cooler… but, sadly, their digital distribution is, shall we say, a bit “pants.”

As I write this I’m on a US Airways flight somewhere between San Francisco and Charlotte, North Carolina. Charlotte is where USAir’s infamous Twitter porn-faux-pas all began last week.

Welcome to a new format for YouTube Tuesday. Commentary is going to be shorter (like Twitter length shorter). Faster for you. Faster for me. Read on.

There really is nothing to say about this video about an ad campaign other than “wow” — it’s an amazingly clever use of social media.