Get It Together
Team BKW
May 26, 2023
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Smartly combining words and concepts can make your life as a communicator much easier.
Category: Blog
Good Book.
Barak Kassar
May 25, 2023
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I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
How to Start Your Story
Team BKW
May 5, 2023
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If your problem is knowing how to start, here’s a solution 🙂
Your Product is Only Part of Your Story
Team BKW
April 14, 2023
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Your product/technology/science is only part of your story. You need more. Like a sense of momentum, velocity, “social proof,” and a few nice relatable details.
Barilla, Federer, Zizou: Rare Example of Memorable Celebrity Marketing
Barak Kassar
December 12, 2022
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This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
BKW on Daily Ad Brief’s Digital Champions Show
Shawna Lum
December 5, 2022
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It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
Learning More than Language from Duolingo
Barak Kassar
August 11, 2022
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Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Compliance and Creativity: Friends with Benefits
Barak Kassar
August 11, 2022
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Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.
