
Get It Together
Smartly combining words and concepts can make your life as a communicator much easier.
Smartly combining words and concepts can make your life as a communicator much easier.
I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
If your problem is knowing how to start, here’s a solution 🙂
Your product/technology/science is only part of your story. You need more. Like a sense of momentum, velocity, “social proof,” and a few nice relatable details.
This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.
We send short-short takes on marketing, communications, growth, tech, design, branding, and creativity — all the things we work on at BKW for our tech and healthcare clients.
Our mails are read by the good people at Google, Gilead, BMW, Fedex, and many (many) more.
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