This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
Oh compliance!! Rules and processes—and things you can’t say or are required to say in ads, websites, videos and more—can slow (and sometimes blunt) creative output. But, does compliance need to get in the way of creativity? And vice versa? Absolutely not. The two can be friends. Good friends. And that can really benefit companies.
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