Category: Blog
How to Start Your Story
Team BKW
May 5, 2023
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If your problem is knowing how to start, here’s a solution 🙂
Your Product is Only Part of Your Story
Team BKW
April 14, 2023
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Your product/technology/science is only part of your story. You need more. Like a sense of momentum, velocity, “social proof,” and a few nice relatable details.
Barilla, Federer, Zizou: Rare Example of Memorable Celebrity Marketing
Barak Kassar
December 12, 2022
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This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.
BKW on Daily Ad Brief’s Digital Champions Show
Team BKW
December 5, 2022
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It was great to see one of our partners interviewed by Charlene Shirk on Daily Ad Brief’s Digital Champions show.
Learning More than Language from Duolingo
Barak Kassar
August 11, 2022
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Check out this fantastic podcast. Tim Ferriss interviews Duolingo co-founder Luis von Ahn. Lots to learn.
Creativity AND Compliance
Barak Kassar
August 11, 2022
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Sometimes there can be a culture clash between creative teams and compliance teams. It’s very much worth trying to avoid that — and to find ways to understand one another. The costs of non-compliance can be high. Yet, as you’ll see from these Coors and Budweiser examples, the costs of non-creativity can be high too.
Werewolf Erotica and the Ubers of Novel Writing
Barak Kassar
July 31, 2022
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I really like the online publication Rest of the World which looks at tech from a non-US perspective. And this is a classic recent article: Werewolf erotica is the latest global gig work trend. It’s also a $3.7B business in China.
Website for Vancouver-Based Gandeeva Therapeutics
Team BKW
July 30, 2022
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Backed by Lux Capital, Leaps by Bayer and others, Gandeeva is harnessing the power of artificial intelligence and cryogenic electron microscopy to create life-changing therapies.