This Girl Scout Gets It
Barak Kassar
January 27, 2024
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This Girl Scout knows the most fundamental marketing move: reach people where they are.
Category: Blog
Co-Creating With Clients
Barak Kassar
January 27, 2024
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We even have this line in our contract: “We work on a co-creation of value model …. Together we’ll make something special.”
BKW’s 2023
Team BKW
January 26, 2024
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Here’s a version of a thank you note we sent to the BKW team at year end. We want to share it with you too.
Get It Together
Team BKW
May 26, 2023
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Smartly combining words and concepts can make your life as a communicator much easier.
Good Book.
Barak Kassar
May 25, 2023
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I’m really appreciating the core ideas set forth by Geoff Smart and Randy Street in “Who.” I’m using it to
How to Start Your Story
Team BKW
May 5, 2023
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If your problem is knowing how to start, here’s a solution 🙂
Your Product is Only Part of Your Story
Team BKW
April 14, 2023
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Your product/technology/science is only part of your story. You need more. Like a sense of momentum, velocity, “social proof,” and a few nice relatable details.
Barilla, Federer, Zizou: Rare Example of Memorable Celebrity Marketing
Barak Kassar
December 12, 2022
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This video from pasta maker Barilla will put a huge smile on your face — and is much more memorable than most celebrity marketing.