Companies often grossly underestimate how hard, expensive and time-consuming it is, to birth their brand in the minds of a critical mass of customers.
No I didn’t. And your database knows it.
I was reading about Cadillac’s Super Bowl ad in Vogue Magazine and made the mistake of clicking Vogue’s Instagram icon.
I had to call PG&E, our power company, the other day. Their pre-recorded message began with the usual dry blah blah meaninglessness.
I was barely listening. But then this caught my ear.
When you get to the website, it’s like only 20% of what you can see is what you actually came for—Oliver’s yummy recipes.
It was a good subject line. It made me look. And then …
Check out this brilliant af marketing/PR move from travel insurance comparison website Squaremouth. It’s a bit old, but it’s somehow getting a new attention bump. It’s a clever, easter-eggy twist on the famous Willy Wonka golden ticket.
Come on by our WeWork on Tuesday Feb. 25 at 17:00. Details and RSVP.
Hmmmmmm what is your take on this ad for Airbnb Experiences?